"Be Unpredictable" – Pinterest Predicts 2026

When trends are moving 4.4x faster than ever, how do you stand out? You get unpredictable. The "Be Unpredictable" campaign for Pinterest Predicts 2026 tapped into the ultimate consumer cravings: nonconformity, self-preservation, and escapism. Showcasing 21 highly curated trends, like channeling inner protagonists with "Poetcore," embracing "Vamp Romantic" aesthetics, or going full intergalactic with "Extra Celestial"—the campaign brought the weird, the cozy, and the wonderful to the masses. The launch rolled out with bespoke video content across social channels and immersive brand activations, including custom capsules with Ian Charms and CASETiFY, inspiring everyone to curate their vibe rather than copy it.

Andréa Mallard (Chief Marketing Officer)
Xanthe Wells (VP, Global Creative)
Judy Lee (Senior Director, Creative, Global Brand Experiences), Becca Morton (Executive Creative Director)
Jessica Koontz (Executive Creative Producer)
Kim Jones Linn (Group Creative Director)
Micaela Brookman (Creative Director, Art Direction),
Simon Blockley (Creative Director, Design)
Leah Gordon (Creative Director, Copy)
Anna Hustler (Creative Director, Photo)
Maya Wong (Assoc Creative Director),
Tiffany Pan (Assoc Creative Director, Art Direction)
Elias Rabeh (Assoc Creative Director)
Jessie Mizrahi (Lead Creative Producer),
Diana Fischman (Lead Creative Producer)
Jasmin Maleksalehi (Senior Creative Producer)
Aly Lund (Senior Creative Producer)
Ted Copeland (Senior Creative Producer)
Michelle Van Houten (Senior Creative Producer),
Alyssa Williams (Creative Producer)
Ariel Quaglia (Experiential Lead)
Krista Cruickshank (Experiential Manager)
Kitron Neuschatz (Senior Art Director)
Julia Sabot (Senior Art Director, Photo)
Brandi Steele (Senior Designer)
Taylor English (Senior Designer, Motion)
Carson Porter (Lead Editor, Video)
Abby Adesanya (Senior Copywriter)
Mia Madrid (Senior Copywriter)
Marissa Slavinsky (Senior Copywriter + Content Strategist),
Philip Czapla (Lead designer, Interactive)
Saige Perry (Lead content strategist)
Mark Storella (Senior Designer)
Aaron Feng (Senior Systems Designer)
Emily DiNuzzo (Senior Web Content Strategist),
Alexandra Camacho (Senior Designer)
Christyna Conway (Senior Designer)
Pedro Orendain (Motion Designer)
Alex Herz (Motion Designer)
Jesse Perez (Designer)
Camille Sudekum (Designer)
Kimberly Mar (Designer)
Arienne Gagui (Designer)
Julia Gordon (Designer)
Alejandra Hernandez (Designer)
Kat Cummings (Brand Designer)
Mallory Reveles (Brand Designer)
Jennifer Munn (Brand Writer, Email & Social)
Caroline Filips (Writer)
Kathleen Chen (Writer)
Lorenna Gomez-Sanchez (Photo Editor)