Pinterest had one key insight: Gen Z are turning to Pinterest to learn about trends and plan their festival looks – often using Pinterest’s new collage feature. So, why not meet them at Coachella, the first festival of the season, and help them explore Pinterest trends and remix their looks IRL? At Coachella, festival goers could flip, twist or mash-up their look with onsite stylists and then hop in an immersive trend collage inspired their look. And since collage was so beloved by festival-goers, we thought why not invite singer-songwriter Chappell Roan’s creative director and collage artist extraordinaire, Ramisha Sattar, to design the activation walls. It was a smashing success with a visit from Chappell, K-Pop group ENHYPEN, plus 3.1M social engagements, 7K attendees, and 1K earned media mentions.

ROLE: ECD