Created entirely in-house by Pinterest's House of Creative, our 2025 brand campaign focuses on helping users break free from the algorithmic "sea of sameness" using advanced visual search. Directed by the groundbreaking team Alaska and shot over nine days in São Paulo, the campaign's films use a seamless blend of large-scale practical sets, miniatures, and CGI to bring the search experience to life.

📌 Pinterest House of Creative
VP CREATIVE: Xanthe Wells
ECD: Becca Morton
CD/CW: Gage Clegg
CD/AD: Micaela Brookman
CD PHOTO: Anna Hustler
AD PHOTO: Brandi Steele
Produced by James Miller & Lizzie Marcy
Directed by ICONOCLAST's Alaska (Gustavo Moraes & Marco Laver)