PInterest has long been known as a great upper funnel solution for advertisers. However, with the launch of our new performance products, Pinterest is delivering powerful lower funnel results: increasing traffic, boosting conversions and making visibility into campaign measurement much clearer.

In order to tell the story of Pinterest’s high performance in the lower funnel, we went all in on high performance, high action mini films designed to turn heads for performance marketers by literally speaking their language - clicks, conversions and funnels oh my! Early on in the process, we decided to use the old school technique of rear projection to achieve a cinematic, campy action feel for the films. Wardrobe and makeup had to telegraph the decades instantly but with a modern twist . Think high action, but high style, too — in a way that only Pinterest can.

Credits:

Creative: Pinterest House Of Creative:

VP, Global Creative: Xanthe Wells

Group Creative Director: Becca Morton

Group Creative Director: Nicole Michels McDonaugh

Lead Art Director: Mónica Hernández

Head of Creative Production: Blythe Barger

Executive Producer: Jill Silberstein

Production Company: Anonymous Content

Director: Tim Godsall

Editorial Company: Arcade Edit

Editor: Geoff Hounsell

Music: New Math

Graphics: Title Designer: Kurt Volk