Reaching more than 75M views in 8 weeks on YouTube, our launch film for our 2026 Pinterest brand campaign has been celebrated by audiences and press all over the world. Not only was it the best testing spot in Pinterest history (even scoring a perfect 100), but it’s done the job it set out to do: boldly reposition Pinterest as not only the antidote to social media but to phone addiction in general. Unlike other platforms, Pinterest doesn’t optimize for time spent on the platform. Pinterest is built to help you create the life you want to live IRL, because we believe that the best thing you can find online is a reason to go offline.

“How Did They Do It?”

❤️ Pinterest 📌 House of Creative 📌

VP/Global Creative: Xanthe Wells

ECD: Becca Morton

ECD/Copywriter: Gage Clegg

ACD: Monica Hernandez

AD: Jera Mehrdad

Producers: Anh-Thu Le & Ted Copeland

Editorial: Lost Planet

Editor: Federico Brusilovsky

Brand Films:

❤️ Pinterest 📌 House of Creative 📌

VP/Global Creative: Xanthe Wells

ECD: Becca Morton

ECD: Gage Clegg

CD/Photo: Anna Hustler

CD: Jera Mehrdad

ACD/CW: Mia Madrid

ACD/AD: Ricardo Baltazar

Senior AD/Photo: Julia Sabot

Producers: Anh-Thu Le & Ted Copeland

Editorial: Lost Planet

Editor: Kenny Shimm