Historically Pixel advertising focused on establishing “Pixel” as a brand, while “Google” took a back seat.

With the launch of the Pixel 4 we wanted to do one thing, communicate that the Pixel smartphone is, really, the Google phone. An amazing device, from a brand you already know, love, and use every day. So we created a campaign that used the famous Google color pallet in big, bold, exciting, graphic ways to showcase everything that makes the Pixel amazing, and to forge a clear link between the Google and Pixel brands.